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Organic coffee: the hidden face of the market

Concerned about your health and the environment, you drink organic coffee but is organic coffee ethical? Is the organic coffee market really "eco-friendly"? Today, consumers are more aware than ever of the dangers of the linear economy on the environment. This is why many people only consume products labelled "organic".

All industries have gone organic, including the coffee industry. Many brands and companies claim that their production is 100% ethical and environmentally friendly. But what is really going on, do the big coffee producers really respect their commitments to sustainable and ethical production? In this article, you will discover the hidden side of the organic coffee market.

What is an organic and ethical coffee?

When you talk about organic, the first things that come to people's minds are 'natural' and 'more expensive'. People don't necessarily look for what is behind the AB label, a logo that must be present on organic products, including coffee.

In order for a product to be certified as organic, specific and regulated production methods are required, and all stages of production must comply with organic regulations in order for a product to be labelled.

Organic farming can be defined as a production method that is mindful of the natural balance. Chemical products that could alter the fertility of the soil and pollute the environment are not used (fertilizers, fertilizers, insecticides, etc.). This cultivation practice favours :

  • Recycling of organic materials by using them as natural compost;

  • Biological and non-chemical control;

  • Soil fertility through crop rotation ;

  • Isolation of coffee plots to avoid any risk of contamination;

  • Storage under environmentally friendly conditions.

We can therefore say that an organic coffee is a product of organic agriculture, but what is an ethical coffee? In reality, it is a product that adopts a linear mode of production, i.e. everything is sustainable, from the management of natural resources to the ecological treatment of waste, and this includes educating the consumer about the circular economy.

To be ethical, a coffee must not only be organically grown, but must also not deplete the earth's resources and must limit waste production.

Why is organic coffee not so ethical?

Coffee is one of the most consumed beverages in the world, and traditional production methods are responsible for a large part of the deforestation, which is why this industry must go organic.

Today, many large coffee producers guarantee that their products are organically grown. And this is true, because the production and cultivation method is environmentally friendly, but did you know that these same organic producers throw away no less than 30 million tonnes of cascara every year?

In order to explain what it is, you need to know that to make coffee, only the beans (pits) of the coffee cherry are extracted, the pulp or flesh is shamefully discarded, it is called cascara. It can be said that the large organic producers do not respect a sustainable economic model by generating so much waste.

When you buy organic coffee, you are buying a product that has not been produced using chemicals and is not responsible for deformation, but it is not that ethical. In order to be both organic and ethical, coffee producers must ensure better waste treatment so as not to cause resource depletion.

but then how do we apply the circular economy to the organic coffee industry?

Our start-up can do much to make the organic coffee industry even more ethical. We use cascara to produce a drink that is organic, ethical, refreshing and above all healthy. Our business model is based on sustainability to limit the waste of resources and energy.

In order to apply the circular economy to the organic coffee industry, large producers can collaborate with start-ups, such as ours, and not only open up new markets, but also protect the environment and prevent the waste of resources.

As we explained to you, only the coffee cherry pit is used by organic farmers, they don't need the cascara. We can contribute by collecting the coffee pulp, so the producers don't have to worry about waste disposal and we can take care of creating our cascara drink.

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Cascara society helps make the coffee industry more ethical

Our start-up can make a real contribution to making the coffee industry more ethical and supporting organic producers who want to develop a green and sustainable business model. Instead of just recycling, we are upcycling, the art of making use of waste. We are helping the planet and enabling producers to open up to new perspectives of sustainable development that are more respectful of the ecology and above all more ethical.

If you are curious about our drinks but don't know which one to order, we suggest you start with the "cascara discovery pack". We are offering an exclusive 20% discount code on this pack, please tell us to which email address you wish to receive it:

We hope you have found this article useful.

The Cascara Society team

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