Today we are used to a linear, non-circular consumption pattern. For example, you buy a mobile phone, you use it for a while, and then as soon as you get tired of it, you leave it behind for a newer model. We have given you the example of a phone, but this applies to everything. We are used to over-consumption without thinking that this is very harmful to the environment.
Why should we care about circular consumption? Is it the responsibility of brands to educate consumers on sustainable consumption methods? How important is it for companies to integrate the circular economy? We answer all these questions.
What is the circular economy?
The circular economy aims to make a difference to the traditional, so-called linear economy. This is possible by limiting the impact on the environment, especially by limiting the waste of resources and boosting the economy of products.
As a result of the industrial revolution in the 20th century, society adopted a new intensive consumption pattern. This new "fashion" has resulted in an unmeasured draw on natural resources.
The danger of the linear economy is that it depletes natural resources and produces a lot of waste. For this reason, many people have found it urgent to move towards a more sustainable economy.
The circular economy is a recent economic model, which can be called the green economy or industrial ecology. It consists of producing products, but also services while limiting the use of resources and waste, as well as the production of waste. The main aim of this economy is to enable a more efficient and sustainable management of the planet's resources. Several initiatives have been launched in order to make a successful transition from a linear economy to a sustainable circular economy. The product life cycle is put at the centre of the strategies to achieve the economic transition.
The importance of the circular economy for businesses
When talking about the circular economy, one might think at first glance that it is too restrictive for companies. However, there are many benefits to this business model, as well as allowing businesses to do something for the environment. Here are the advantages of opting for a sustainable economy model for businesses
1. Opening up to new sustainable markets
By opting for a circular mode of consumption, companies will be able to reach a wider audience. Also, the basis of this new economic mode is the collaboration between various sectors, these inter-economic partnerships are very useful and allow companies to open up new markets.
2. Innovation in relation to competitors
If the company's competitors are still attached to the linear economy, the company will be far ahead of them. Moreover, the sustainable economy allows for a more solid model, the main advantage of which is that it allows for a better response to competition.
Furthermore, as environmental standards are constantly changing, if a company has already anticipated this by adopting a circular economy, it will not be disrupted by these developments.
3. Continuous development
Any company wishing to develop a circular economy will need to deploy new business models. This leaves plenty of room for innovation and development.
4. The creation of new jobs
One of the main pillars of the circular economy is recycling. It should be noted that this process is much more labour intensive than simply burying the waste.
5. Image improvement
The circular economy not only reduces the company's costs, but also increases its profitability. The company's brand image will be improved and this will help attract new customers and build loyalty.
What if brands abandoned the circular economy altogether?
It is important to know that the circular economy is based on three pillars: waste management, sustainable procurement, and consumer behaviour.
The sustainable circular economy company or brand must lead the consumer to make choices that take into account the environmental consequences throughout the product's life cycle. Take the example of cascara, which is a sustainably produced drink. We do everything to make consumers aware of the dangers of the linear economy.
In summary, it can be said that brands need to take part in raising consumer awareness in order to opt for a more sustainable and environmentally friendly approach.
If you are curious about our drinks but don't know which one to order, we suggest you start with the "cascara discovery pack". We are offering an exclusive 20% discount code on this pack, please tell us to which email address you wish to receive it:
We hope you have found this article useful.
The Cascara Society team
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